Parna Mehrbani and Eric Beach Host California Consumer Privacy Act 2.0 Briefing

On July 30, Tonkon Torp attorneys Parna Mehrbani and Eric Beach hosted a follow up briefing on the California Consumer Privacy Act (CCPA). The CCPA goes into effect on January 1, 2020 and will impact a significant number of businesses who do business in California or with California residents. Since February, Parna and Eric have hosted several briefings to introduce the sweeping privacy act to the Oregon business community.

In this session, they dove deeper into specific steps companies should be taking now to prepare for CCPA compliance. Parna and Eric began by outlining the key factors that determine the data collection and transfer practices covered by the various obligations imposed by the CCPA. They also discussed how to analyze and update contracts with service providers and other third parties that govern relevant business purpose disclosures regarding the handling of personal information. The briefing included tips for reviewing, revising, and implementing privacy notices, security practices, and processes to handle consumer opt-in, opt-out, and deletion requests. The attorneys wrapped up their presentation with an overview of the numerous amendments to the CCPA that are currently being considered by the California legislature.

Parna is Co-Chair of the Information Privacy & Security Practice Group, and a partner in the Intellectual Property Practice Group. Her practice is focused on intellectual property, trademark and copyright registration, licensing, and enforcement, and advising on intellectual property portfolios for local, national, and international companies. She also advises businesses on the management and security of personal data and the laws that regulate the collection, use, and protection of personal data.

As a member of the firm's Intellectual Property and Entrepreneurial Services practice groups, Eric focuses his practice on advising clients on the value and business impacts of intellectual property, creating and negotiating technology and software licenses, and protecting clients' trademark, patent, copyright, and trade secret rights through litigation in both federal and state court.

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