Services & Industries
J.D., cum laude and summa cum honori in thesi, Lewis & Clark Law School, 2005
B.A., magna cum laude, University of Illinois at Urbana-Champaign, 2000
Bar & Court Admissions
Oregon State Bar
Washington State Bar Association
U.S. District Court, District of Oregon
U.S. District Court, Western District of Washington
U.S. District Court, District of Colorado
Parna is a partner at Tonkon Torp whose practice is focused on intellectual property, trademark registration and enforcement, and advising and litigating trademark portfolios for local, national, and international companies at all stages of growth. From clearance and prosecution to licensing and enforcement, her clients appreciate her comprehensive approach to protecting their intellectual property assets.
Parna works closely with clients on the development of new brands and lines of business. She has particular expertise in the apparel, footwear, consumer products, food and beverage, cannabis, and education services industries.
When World Trademark Review 1000 named Parna a Leading Trademark Professional, they noted her skill at securing and protecting trademark rights, and educating content teams on their use. She is valued by clients for her personable approach, strong work ethic, and ability to convert legal jargon into business language.
Beyond trademark law, Parna has broad experience in a wide array of intellectual property issues. These include copyright law, right of publicity, trade secret, licensing, false advertising, and intellectual property contracting. She also has particular experience in the use and enforcement of intellectual property online in e-commerce and social media contexts.
Parna is Co-Chair of Tonkon Torp’s Information Privacy & Security Practice Group, advising businesses on the management and security of personal data and the laws that regulate the collection, use, and protection of personal data.
Get to Know
The legal field is all about the details. So it may not be too surprising that Tonkon Torp partner Parna Mehrbani loves to lose herself in the intricate stitches found in hand knitting. Parna is self-taught, having taken up crochet and knitting at the age of seven. She holds two teaching certificates from the Craft Yarn Council of America, and has been an instructor since 2007. She previously taught classes at Portland’s Twisted Yarn Shop. Parna’s favorite part of teaching is encouraging and inspiring confidence in knitters, letting them know that yes, they are doing it right, and no, it doesn’t have to be perfect.
Arbitration for Uniform Domain Name Dispute Resolution Policy
Regularly represent brand owners in Uniform Domain Name Dispute Resolution Policy arbitration proceedings against cyber squatters, which result in ownership and transfer of domain names to the brand owner.
Defend Trademark/Trade Dress Infringement Suit by Footwear Company
Represented various apparel and footwear manufacturers and retailers in lawsuits filed by an international footwear and clothing company alleging a variety of claims related to trademark and trade dress infringement.
FLIR Systems Inc. v. Sierra Media, Inc. and Fluke Corp.
Represented defendant manufacturer, distributor, and service provider of electronic test tools and software in a suit involving alleged trademark infringement, false advertising, and defamation. Part of trial team that obtained a favorable jury verdict on trademark infringement and false advertising counterclaims.
Heart, LLC v. Heart Pizza, LLC et al.
Represented Heart LLC, a Portland coffee roaster, in a trademark infringement and unfair competition suit against nearby restaurant Heart Pizza.
Licensing and Collaboration Agreements for Pendleton Woolen Mills
Represent Pendleton Woolen Mills, an Oregon-based textile and clothing company, in a broad array of license and collaboration agreements. Collaborators include brands such as Rogue Brewing, Calvin Klein, MLS/Portland Timbers, and Disney.
Meridian Transportation Resources, LLC v. Magic Carrier Resources LLC
Represented Meridian Transportation Resources, a private transportation and tourism company, in a preliminary injunction suit involving trademark and trade dress infringement.
Navigate Real Estate Branding and Advertising Issues
Advise and represent a Seattle-based real estate brokerage firm on comprehensive branding and advertising issues.
Pendleton Woolen Mills vs Pendleton Round-Up Association
Lead attorney for Pendleton Woolen Mills in a trademark infringement and unfair competition case before the U.S. District Court in Oregon. The case was settled favorably with a long-term agreement between both parties.
Representation in Trademark Infringement, Copyright Infringement, and Breach of Contract Suits
Represented companies in multiple industries including global nutritional products, maternity- and infant-related products, food and beverage, and footwear in suits involving alleged trademark infringement, copyright infringement, and breach of contract. Example cases include:
- Baby Clothes Company v. Grow, Inc. et al.
- Shardan International Marketing, Inc. v. Haband Company, Inc.
- Adidas America, Inc. et al v. Herbalife International, Inc.
- Golden Temple of Oregon, LLC v. Wai Lana Productions, LLC
- L&A Designs LLC et al v. Xtreme ATVs, Inc. et al.
- RE/MAX, LLCV v. TMT Development Co., Inc.
- EGO Originals, Inc. v. Chico's FAS, Inc.
Right of Publicity Suit for Educational Book Publisher
Represented an educational book publisher responding to allegations of violation of publicity rights and copyright infringement. The matter was settled favorably.
Timely Settlement for Retail Client in Labeling Trademark Infringement Suit
In Barenbrug USA, Inc. v. Kmart Corporation, represented defendant retailer in a preliminary injunction suit involving labeling and alleged trademark infringement. Assisted in swift settlement before the start of "high season" for product sales.
Represent small and large companies in all aspects of application, prosecution, and maintenance of trademark applications in the U.S. Patent and Trademark Office.
Trademark Trial and Appeal Board Matters
Regularly represent clients in various industries in administrative litigation cases before the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office. Successfully represented a local apparel and home products company in a TTAB opposition to enforce client’s right to continue using product designs it had used for more than 100 years.
Community Involvement & Activities
Partners in Diversity Leadership Council
2021-Present, Chair Emeritus
2019-2020, Vice Chair
Portland Business Alliance
Board of Directors, Former Ex-Officio Member
Leadership Portland, Class of 2015
The Oregon Bench and Bar Commission on Professionalism
2017, Vice Chair
International Trademark Association
2018-Present, Unfair Competition Committee
2016-2017, Internet Committee, New gTLD Registries Issues and Metrics Subcommittee, Member
2014-2016, Enforcement Committee, Trade Names Subcommittee, Chair
2009-2016, Enforcement Committee, Trade Names Subcommittee, Member
Oregon State Bar
Intellectual Property Section
2019, Vice Chair
2013-2021, Executive Committee
Opportunities for Law in Oregon Planning Subcommittee
Mentor Program (3 years)
Computer and Internet Law Section
2008-2010, Executive Committee
Advisory Committee on Diversity and Inclusion
Oregon Women Lawyers
2007-2009, Board of Directors, Queen’s Bench – Multnomah County Chapter
Oregon Minority Lawyers Association
Former Member, Inspiring Minority Attorneys Towards Growth and Excellence “IMAGE” Planning Committee
Rock ‘n’ Roll Camp for Girls
2008-2013, Board of Directors
Lewis & Clark Law School Mentor Program
Business for Culture & the Arts
Art of Leadership Program, Class of 2013
Oregon State Bar Leadership College
Gus J. Solomon Inn of Court
International Trademark Association
Mulnomah Bar Association
Oregon Minority Lawyers Association
Oregon Women Lawyers
The Best Lawyers in America
2019-2023, Commercial Litigation
2018-2023, Litigation – Intellectual Property
2018-2023, Trademark Law
Chambers USA: America's Leading Lawyers
2016-2022, Intellectual Property
2021-2022, Top 25 Women Oregon Super Lawyers
2022, Top 50 Oregon Super Lawyers
2015-2022, Oregon Super Lawyer – Intellectual Property
2009-2014, Oregon Rising Star – Intellectual Property
World Trademark Review 1000
2013–2022, Leading Trademark Professional
Multnomah Bar Association
2021, Diversity Award
Daily Journal of Commerce, Oregon
2019, Woman of Vision
2011–2012, Up & Coming Lawyer
Oregon State Bar
2014, Rising Litigator Award, Litigation Section
2010, Individual Award Winner, Pro Bono Challenge
2006, 2008–2013, 2015–2016, Recognized, Pro Bono Honor Roll
2011, Honoree, Convocation on Equality
Portland Business Journal
2015, Woman of Influence
2018, 40 & Under Hot List
Tonkon Torp partner Parna Mehrbani participated in a panel on diversity and inclusion hosted by the Oregon State Bar Corporate Counsel Section.
Tonkon Torp partner Parna Mehrbani was a featured panelist at the October 26 Breakfast for Champions event hosted by Partners in Diversity. The panel topic was building an effective DEI council.
Parna Mehrbani participated in a panel on legal issues facing businesses under Oregon’s Psilocybin Services Act (PSA).
Tonkon Torp partner Parna Mehrbani was a guest speaker at the Lewis & Clark Summer Institute, a week-long program offered by the school’s Academic Enhancement Program. The Summer Institute introduces incoming 1L students to legal studies, law school, and the legal profession.
Fifty-three Tonkon Torp lawyers representing 37 practice areas have been selected for inclusion in The Best Lawyers in America® 2023. Nearly all the attorneys have been previously named to the peer-review list, and most have been listed for more than 10 years.
By Parna Mehrbani – Tonkon Torp helps many companies assess how diversity, equity, and inclusion is addressed in their workplace. As the cultural and racial reckoning of 2020 unfolded, we examined our own approach to DEI and had vulnerable and challenging conversations about what we were doing personally, internally, in the community at large, and in the business community.
Trademark law in the U.S. protects “any word, name, symbol, or design, or any combination thereof, used in commerce” to identify one company’s goods or services from another, and to indicate the source of the goods or services. Protection is available for trademarks used in commerce (called “common law” rights) and heightened protections are available for marks that are used in commerce and registered.
As I previously discussed in my article and podcast published in the Portland Business Journal, U.S. federal trademark law does not currently extend to cannabis products. Because the required “use in commerce” of the cannabis plant and related products is illegal under the Controlled Substances Act, the marks are ineligible for federal registration.
Publications & Presentations
Panelist, “Diversity and Inclusion,” OSB Corporate Counsel Section, October 2022
Panelist, “Building an Effective DEI Council,” Partners in Diversity, October 2022
“Legal Issues Facing Psilocybin Services Act Businesses,” NW Cannabis and Psychedelics Law Institute, OSB Cannabis and Psychedelics Law Section, September 2022
“Sourcing, Design & Protecting Your Investment – Trademark IP,” Oregon AF, Oregon Entrepreneurs Network, June 2022
“The Trademark Modernization Act of 2020: What You Need to Know,” Oregon State Bar, June 2022
“What Does Professionalism Mean?” Deschutes County Bar Association, December 2021
“Going Beyond the Business Case for Diversity,” Oregon Business Magazine, September 2021
“This is the Way” Keynote Address, Opportunities for Law in Oregon, Oregon State Bar, August 2021
“Legal Considerations for Developing & Protecting Your Brand,” Oregon AF, Oregon Entrepreneurs Network, July 2021
“Identifying and Addressing Imposter Syndrome,” Law Firm Alliance, July 2021
“Diversity, Equity, and Inclusion for Employers,” Annual Labor & Employment Law Update, June 2021
Podcast, “How to Beat Imposter Syndrome,” Mentally Together, Episode 13, April 2021
“Intellectual Property Law for Startups,” TiE XL Oregon Bootcamp, April 2021, December 2020, June 2020, October 2018
Panelist, “Imposter Syndrome Discussion Series,” Oregon Women Lawyers, March 2021, February 2021
Panelist, “Best Practices for Identifying and Managing Intellectual Property Issues for Business Litigators,” Oregon State Bar Business Litigation Section, March 2021
“Imposter Syndrome,” Oregon District Attorneys Association, December 2020
“Privacy Law Review,” December 2020
“Compliance and Enforcement Update,” Greater Portland Compliance Association, October 2020
“Trademark Protection in the Cannabis Industry,” 2nd Annual Northwest Cannabis Law Institute, Oregon State Bar Cannabis Law Section, September 2020
“Legal Considerations for Protecting Your Product/Brand,” Oregon AF, Oregon Entrepreneurs Network, July 2020
Panelist, “Imposter Syndrome,” Oregon Women Lawyers Leadership Committee, July 2020
Moderator, “The State of Media and the Importance of Local Media,” Portland Business Alliance Annual Meeting, June 2020
“Top 6 Ways To Protect a Cannabis Business Brand,” Portland Business Journal, April 2020
“Trademark Law Review Year-in-Review”, Oregon State Bar Intellectual Property Section, February 2020
“FTC #Compliance for Social Media Advertising and Influencers,” Lewis & Clark Law School, February 2020
Podcast, “How Companies in the Cannabis Industry Should Obtain and Protect Their Trademarks,” Portland Business Journal, February 2020
Panelist, “Women Breaking Barriers in the Legal Field,” Business Law Week, University of Oregon Law School, January 2020
“CCPA Preview,” Oregon State Bar Business Law Section, December 2019
“Imposter Syndrome,” Lewis & Clark Law School, November 2019
“Trademark Protection in the Cannabis Industry,” October 2019
Panelist, “Advancing Women in Leadership,” Oregon State University, October 2019
“Introduction to the California Consumer Privacy Act,” September 2019
“The Challenging State of Brand Protection in the Cannabis Industry,” Portland Business Journal, September 2019
“California Consumer Privacy Act 2.0,” July 2019
“California Consumer Privacy Act Overview,” Oregon State Bar Business Law Section, June 2019
Panelist, “Women’s Forum”, Oregon Asian Pacific American Bar Association and Oregon Filipino American Law Association, May 2019
“IP for Food Industry Startups,” Oregon Entrepreneurs Network, Angel Food Conference & Education Series, May 2019
“Why Should Oregon Companies Care About California’s Privacy Law?” Portland Business Journal, May 2019
“California Consumer Privacy Act of 2018,” April 2019, February 2019
Panelist, “Center Stage: Standing Out & Speaking Up,” Portland Women in Leadership Symposium, March 2019
Copyright in the Craft Industry,” Tigard Knitting Guild, February 2019
“Professionalism 2018: What If I’m That Person?” Oregon State Bar Professionalism Commission, November 2018
“Copyright in the Craft Industry,” Puddletown Knitting Guild, September 2018
“Social Media and Websites – IP Pitfalls and Cautionary Tales,” September 2018
“Professionalism in Law,” Oregon State Bar, May 2018
“Candy Trademarking 101: What You Need to Know About Distinctiveness,” Confectionery News, December 2017
“The Slants Play SCOTUS: A Portland Band Defends its Trademark,” CLE Lewis & Clark Law School, Portland, Oregon, April 2017
“Fulfilling a Public Trust, The Professional Lawyer,” Oregon State Bar, March 2017
“Packaging, Licensing, and Labeling,” Lewis & Clark Law School, April 2016
“Why Plant Patenting Floats Free of GMO Crop Controversies,” Oregon Business Magazine, November 2014
“Combating Counterfeiting: How Owners Can Protect Their Brands,” Oregon Business Magazine, September 2014