Looking Past the ‘Big Law’ Business Model

In his article for the January 31 issue of the Portland Business Journal, Jeff Cronn encourages law firms to look past “big law” business models. He uses Tonkon Torp as a prime example of a firm adopting an intentionally fluid infrastructure, rather than the more traditional pyramid-shaped big law model. With a more fluid business model, Tonkon has been able to anticipate and effectively respond to changing opportunities to provide legal services. The law firms that are thriving and growing, rather than shrinking or imploding, are those that are letting go of old business models and asking the question “How can we most efficiently respond to ever evolving business needs with a value proposition that will resonate with clients who would benefit from our expertise?”

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