Tonkon Torp partner Parna Mehrbani led a session on intellectual property at a June 29 program hosted by the Oregon Entrepreneur Network as part of its Oregon Angel Food (OregonAF) program. The presentation looked at different aspects of developing and protecting intellectual property as an emerging food and beverage brand. During her presentation, Parna shared legal considerations for key intellectual property tools, focusing on trademarks and trade secrets. She stressed the importance of reviewing and registering IP early in the brand development process, the value of using contracts and NDAs to protect IP, and considerations for advertisements. Parna is a mentor for participants in OregonAF, and Tonkon Torp is a sponsor of the program.
Parna is Co-Chair of Tonkon Torp’s Information Privacy & Security Practice Group, and a partner in the Intellectual Property Practice Group. Her practice is focused on intellectual property, trademark and copyright registration, licensing and enforcement, and advising on intellectual property portfolios for local, national, and international companies. She also advises businesses on the management and security of personal data and the laws that regulate the collection, use, and protection of personal data.