On August 21, Tonkon Torp partner Parna Mehrbani led a session for entrepreneurs and startups on protecting their investment and legal issues to consider when running and growing a business. The event was hosted by the Oregon Entrepreneur Network as part of its Oregon Angel Food (OregonAF) program. Tonkon Torp is an annual sponsor of OregonAF.
Mehrbani’s presentation offered an overview of intellectual property issues pertinent to startups, particularly in the food and beverage industry. She stressed the importance of intellectual property as one of the most valuable types of business assets and reviewed the key tools businesses can use to protect their IP – through contracts, trademarks, copyrights, and trade secrets. She also discussed advertising issues related to claims made about products on labels and other packaging.
Mehrbani is Co-Chair of Tonkon Torp’s Intellectual Property and Information Privacy & Security practice groups. Her practice is focused on intellectual property, trademark registration and enforcement, and advising and litigating trademark portfolios. She represents local, national, and international companies at all stages of growth. Mehrbani works closely with a variety of clients on the development of new brands and lines of business; she has particular expertise in the apparel, footwear, consumer products, food and beverage, cannabis, and education services industries.
Filed under Startups, Entrepreneurial Services, Food & Beverage, Intellectual Property, Presentations & Events