Parna Mehrbani and Eric Beach Brief Businesses on California Consumer Privacy Act

On September 24, Tonkon Torp attorneys Parna Mehrbani and Eric Beach continued their series of briefings to introduce the California Consumer Privacy Act (CCPA) to the Portland business community. The CCPA is a sweeping consumer privacy law that goes into effect on January 1, 2020 and will impact a significant number of businesses based in Oregon who do business in California or with California residents.

Parna and Eric provided background on the CCPA, what it covers, and how personal information is defined. They provided guidance on which businesses the CCPA will reach and reviewed requirements that will have to be followed if you collect, use, disclose, or sell a California resident’s personal information. They also shared practical tips and action items to help businesses begin to prepare for CCPA compliance such as making changes to internal data management procedures, implementing or updating online privacy policies, and preparing procedures to respond to requests from California residents.

Parna is co-chair of Tonkon Torp’s Information Privacy & Security Practice Group, and a partner in the firm’s Intellectual Property Practice Group. Her practice focuses on intellectual property, trademark and copyright registration, licensing and enforcement, and advising on intellectual property portfolios for local, national, and international companies. She also advises businesses on the management and security of personal data and the laws that regulate the collection, use, and protection of personal data.

As a member of the firm’s Intellectual Property and Entrepreneurial Services practice groups, Eric focuses on advising clients on the value and business impacts of intellectual property, creating and negotiating technology and software licenses, and protecting trademark, patent, copyright, and trade secret rights through litigation in both federal and state court.

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