Jan Neuman had an editorial, "What Will Drive the Water Conservation of the Future?", published in the Fall 2012 issue of freshwater magazine. In the article, Neuman discusses current wasteful water doctrines, the use of inefficient irrigation systems, and the efforts being made to improve water conservation. These current efforts need to be expanded and old subsidies that incentivize waste need to be replaced. Consumers must be engaged. University extension programs and soil and water conservation districts must make water conservation as much a priority in 2040 as soil conservation was in 1940.