In Pursuit of a Triple Bottom Line

June 21, 2013
In his June 13 "Risky Business" article for the Daily Journal of Commerce, Duncan Delano discusses the triple bottom line of the "benefit corporation" or "B Corp": profit, environmentalism, and social equity. Whereas directors and officers of a traditional company have a fiduciary duty to run the business in the best financial interests of the shareholders, directors and officers of a benefit company have an expanded duty to consider impacts of the business on society and the environment. Next year, Oregon will become the 18th state to adopt legislation offering the "B Corp" type of business.